How ODP Serve the Business On-device portal dramatically improves usability and access to mobile services. It personalized portal’s content to the interest and need of the mobile consumer and it is automatically updated each time customer launches the portal from their handset. The ODP’s superior user experience and advanced personalization make the application premier platform for delivering content and services to mobile device users. Similarly, the ODP’s persistence on the mobile device is one of several features that make it an attractive vehicle for displaying the mobile advertising that can help monetize mobile content and services. As a resident on-device solution, the ODP allows for advanced customization and inter-service collaboration. Mobile companies as well as content providers can send new, branded services to the users, pushing the services out to the mobile device rather than making the user pull those services onto devices. As an evolution from WAP based browsing, ODP drive data ARPU and service usability by delivering content directly to the handset in an easily discoverable, instantly accessible and personalized way. The use of rich graphics, menu interactions, animations and multimedia content provides "wow Factor" for delivering compelling user experience beyond the traditional off-portal channels.
ODP Supremacy among Other Technology Superior user experience and advanced personalization make ODP the premier platform for delivering content and services to mobile device users. Similarly, the ODP’s persistence on the mobile device is one of several features that make it an attractive vehicle for displaying the mobile advertising that can help monetize mobile content and services. Via technology platform such as WAP, XHTML or HTML opening something like Google Maps would be unweildly and use a lot of uneccessary bandwidth, whilst trying to navigate 20 layers to the one you want on a 2.6" QVGA screen not the best user experience. ODP leverage handset’s capabilities to deliver a more compelling and attractive user experience, and increase service awareness and streamline content purchasing.
How ODP Serve Operators ? On-Device Portal solution powers an enticing user experience combining on-device (off-line) and on-line access that make media services fast and easy to discover, browse, preview and even ..make a purchase!. When partnered with content providers, ODP enables users to enjoy on-device content with a fresh, fast, more intuitive and appealing experience. Operators enjoy increased data ARPU, differentiation, and brand support by providing a branded, customizable and dynamic user experience.
Branded Portal This solution allows the operator to define a comprehensive branded Portal, with full service menu, over the mobile devices, from which subscribers can launch all types of content services. This enables operators to increase data ARPU and differentiate their brand. With improved levels of user satisfaction, return visits are more likely, and subscriber loyalty is enhanced.
Customer Segmented Offering With this highly personalizable service over mobile handset, operator can target different customer segment better and better with increased usage, and offer even finer personalization, forming a positive service enhancement cycle.
Granular Content Promotion Based on personalization and granular usage analysis, operator can target very well the audience for content promotion. Granular content promotion will provide both cost efficiency and positive customer behavior analysis.
Enable Mobile Advertisement On-device portal carries a strong foundation for non-intrusive mobile advertisement. As it's based on personalized services, it provide a high conversion rate and smooth user experience.
How ODP serve the business Key Success Factors of ODP implementation
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Services offered by ODP are not limited to corporate information services, moreover, it extends to services such as music, RBT, games, infotainment, or even handset customization.
