About On-Device Portal Cellular phone from day-to-day has becoming integrated into human lives. It has turned from a tool of communication to one of the most intimate and emotionally engaged equipment people ever discover. Wide area coverage, swift data transfer, propitious information delivery, and user personalization has evolved communication devices into the most desirable wireless data carriers While ‘content is the king,’ user experience is the royal crown. That would be the suitable credo explaining what is going on in the world of mobile businesses. Not only the need of transmitting data to end-customers, visual attractiveness has also been urged mobile applications should cover. There has been incarnations of data deliverable services, from an ancient SMS based services to a WAP browser like T-Mobile's Java application, and now a very interesting tours of events has arrived.. so called On-Device Portal (ODP). While existing XHTML and WAP as the technology platform are facing serious problem in satisfying customer’s demand of swift access, and rich graphic visualization,this new technology platform has discovered the answer of the problem.
The technology compels contents and applications to most types of mobile devices, personalizing it based on each viewer’s unique preferences
While establishing direct relationship between business players and their costumers, ODP technology pleases end-customers with dynamic ‘tempting views’ for greater attractiveness, immediacy and personalization than the predecesors technology (WAP and XHTML). As the first and the only local mobile technology provider in the country, we proudly present our services to deliver mobility, accessibility, user experience and highly customized mobile solution to the business. Our flagship technology, the Micropage, leverages data carrier solutions to enhance the speed of content delivery by extremely reducing the need for storage of personalized contents and applications.
Various definitions of On-Device Portal we can easily find on the web, i.e.; “…an application that is user, function, or provider specific and allows users to access, record, send or exchange information more quickly and easily and in a more user friendly and uniform manner than using individual phone OS or WAP based services that vary significantly by manufacturer and operator.” (www.on-deviceportal.com) So, what exactly an ODP is? While definitions explaining the ODP described in so many ways, most of them referring to universal meaning of the aplicative technology On-device portal (ODP) is a term used for a technological product that enable portal contents delivered and completely visualized onto mobile phones through a client application. ODP represents a browserless technology, client/server platform that offers a breakthrough in wireless data services usability; it breaks down the traditional barriers to user adoption for new services by simplifying and enhancing the user experience. It provides simple, intuitive navigation for content services and related base functions on the device. ODP as a next-generation of portal beyond WAP and XHTML, ensures the content is immediately available on the mobile device, increasing discoverability of content and thus encouraging users to go much deeper into the portal than is typical with a mobile WAP browser experience. Many services can be used in large part while offline, eliminating network delays or drops.
Who is ODP primarily for ? ODP is primarily benefits:
Key Success Factors of ODP implementation
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