Mobee Advanced-ODP
Mobee Technology Road Map
* Mobee Micropage Format
A proprietary page presentation formating framework developed uniquely for mobile viewing.
* Mobee Microserver
An “On-Device-Portal” platform framework
* Mobee Resumeable Download
High reliable mobile download service with resumeable capability
* Low-cost E-Paper Device
Read mobile content in a more comfort reading device
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Mobee Micropage Format
- A proprietary page presentation formating framework developed uniquely for mobile viewing.
- Proprietary textual and picture typhographic format,
- Provides far-more efficient page decoding and parsing algorithm compare to common format like WAP, XHTML, or PDF.
- Support for asciiand unicode character set.
- Even without compression the formating technique it self gives average of 30% more compact data compare to common taging based format like WAP or XHTML.
- Proprietary modified JPEG format, provides 30% to 60% more compressed data, and the decoding algorithm gives 50% more efficient in computing resource then JPEG 2000 decoding, while still maintain competitive quality of picture viewing in mobile screen.
- Each micropageis sent to mobile in the form of GZIP compressed binary, and opened using proprietry modified GZIP decoding algorithm, gives nearly 4 times more efficient computational resource requirement compare to conventional GZIP algorithm. Now GZIP decoding can be run in mobile very reliableeven when it is compressed with the highest parameter of GZIP compression ratio.
- In average, for a single page, Mobee Micro page can reduce around 30% up to 50% smaller data package compare to conventional WAP or XHTML page or PDF.
- The Micropage benefits for mobile content presentation are:
- Much smaller volume of data traffic, means faster to be downloaded (and cheaper data rates)
- Specifically developed algorithm for mobile environment (where processor used to be much less powerful than PCs and mostly have no cache) offering more efficiency means faster to be rendered and viewed in Mobile
- Also consume much less power on mobile battery in heavy use of content reading.
- Micro page provides more responsive and attractive mobile presentation to user.
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Mobee Microserver
- An “On-Device-Portal”platform framework
- A micro server engine is installed on mobile side to render service of Micro page presentation.
- Incremental versioning for content and structure synchronization between server side content service and mobile side micro server.
- Algorithm that is smartly updating content taxonomy and menu structure from server to mobile.
- Algorithm that is smartly recognizing and downloading only new and updated micro page content and mobile Advertising spot, also smartly drop content which is removed in content service.
- Proprietary tiny script engine to provide local “logical execution”in a Micropage. Open greater interactivity beyond content presentation.
- Smart caching engine, help save memory footprint and reduce mobile data traffic.
- The Micro server framework is currently available in many device platforms
- Currently supported implementation
- Native Symbian
- Java Mobile (J2ME, MIDP 2.0, CLDC 1.1)
- Nokia, Sony Ericson, Motorola, LG Siemens, Samsung, and many more
- Windows Mobile (Pocket PC 2002 up to 2005)
- Every gadget who used Windows Mobile or Windows Smart Phone
- On development progress
- On evaluation and planning
- Linux Mobile
- Google’s Android
- OS-X for Apple I-Phone
- The benefits.
- Bring the capability of off-line local browsing in mobile device.
- Reducing up to 80% of overall monthly data traffic volume compare to standard mini browser in todays cellphone(eg: like Opera).
- Faster navigation, fell more responsive to user, and more attractive.Mobile Content Management Tool (web based) Mobile Content Service Infrastructure Operator Network Via internet Mobile User With Micro server Incremental
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Mobee Resumeable Download
High reliable mobile download service with resumeable capability
- On going research and development
- Dependable module injection platform
- What is it ?
- The way when a new module is implemented in an mobile application, by then it will be synchcronizedautomatically.
- Mobile users don’t have to un-install the existing version and re-installing the new version.
- Updating process will be automatic and transparent.
- Distributing new upgrade version of any mobile application will become very easy to be conduct compare to todays painstaking process of re-distribution and re-installing.
- New paradigm on Mobile Application features evolution
- Content management and administration console are accessible through web.
- Multiple media channel on each brand of ODP services.
- Flexible content tree structure definition on each media channel.
- WYSIWYG content entry editor
- Automatic online content referal (feeding from RSS, ATOM, and web site url) with scheduled updating.
- Automatic conversion to micropagefrom various popular format (word, PDF, rtf, html)
- Flexible customization of ODP user interface look and fell & skining theme
- Mobee provides comprehensive mobile advertising engine
- Various methods of mobile advertising
- Front Spot, End Spot, Pop-up Spot, Navigation Spot, Text Ticker, Banner, etc.
- Two ways interactive on mobile ads spoting
- Let end user directly contact advertiser (calling specified call center, sending sms or email)
- Flexible placement and scheduling
- Advertising spoting could be programed based using one or combination of these contexts below :
- Content context
- End user profile targeting context
- Regional/demographic context
- Operator identification context
- Cellphone producers identification context
- Downloading large file/content into cellular through gprs, hsdpa, or even using 3G are still considered unreliable.
- Its often get disconnected because of many reasons like bussy network traffic, handsover ripped of when transferred between BTS, low even loss of signal when entering the building, and so on.
- For example : we have downloaded 2.8 Mb of MP3 file from 3Mb of its total size, when suddenly the connection get disconnected. In normal case it means we haveto re-download it again right the from start, repeating again the previously downloaded part.
- Because of this, most of todays heavy content download schema like the popular I-Tune for an example still implement 2 way steps (download to pc and transferred to the cell phone latter), this somehow ineffective.
- Mobee has developed and owned proprietary patented technology to conduct resumeable download process.
- For example : in the case when suddenly the connection get disconnected. Using Mobee resumeable download technology, the download process could re-start again right from the disconnected point.
- The future use of this new technology is very wide, openup many possibilities to the content download industry like music, film, e-books, picture, games, and so on.
- Download process of large content or file is now become reliableto be conducted directly from the cell phone.
- New compression and data packaging technique also help to reduce the overall data traffic needed and optimize the data routing through the operator’s network.
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Low-cost E-Paper Device
Read mobile content in a more comfort reading device
- Introducing of Bi-Stable Electronic Paper Device.
- Aims: to produce economically
E-Paper device.
- The strategy: used anything already in cellphone instead of deliver fully equiped one.
- The processor, the memory, the storage, the connection device (gprs, 3g, wifi) can be found on todays cellphone.
- Develop presentation and navigation capability that is processed and fully driven from an application in the cellphone through bluetooth connection.
- Street price target
- Below 100 usdfor A4-size device (compare to Amazon kindle or Sony reader, which are sold around 400 to 500 usd)
Mobee Media Reader
- Platform for media content dissemination (news paper, magazines, tabloid, books, etc)
- Future E-Paper reading device, offers greater comfortabilityon reading digital content which is downloaded through Mobee Media Reader.
- Mobee Mobile Portal Platform
- Full of rich features of interactivity like Forums, Blogs, Personal Messaging, Mobile Email, and Chat.
- Could embed Mobee Media Reader Platform and Mobee On-Line Commerce Platform.
- MobeeOn-line Commerce Platform
- Comprehensive platform for Mobile based On-Line Store
- Catalog service, shopingcart, back office integration module with merchant logistic.
- Especially in Indonesia, offering mobile payment module which is supported by Mobee Payment Gateway (ATM payment service through mobile accessible from 72 Banks in Indonesia, or nearly 90% Bank in Indonesia)
- On going research and development
- Native printing device driver (binary transferred) using bluetooth oriented communication for Micro page printing and viewing.
- To PC viewer (and from there printed on paper)
- To Bi-Stable electronic paper device viewer (our proprietary device)
- Proprietary vector compression for animation picture format to presenting GIF and Flash.
- Should be more compact in data package
- Should be more efficient in computational resource requirement when it is decoded and presented.
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Micropage Technology Diagram
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